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Computer Mediated Evnvironment
Beginning of essay
CHOICE IN COMPUTER-MEDIATED ENVIRONMENTS
In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the World ....
Middle of essay
.... regularly mail CD-ROMs to potential customers with video shots of the cars and data both about the cars and their competitors. Durable goods can be purchased through CUC International’s Shopper’s Advantage membership-based service (www.cuc.com). “Virtual” shopping experiences (Burke 1996) enable marketing researchers to simulate a buyer’s actual experience in a supermarket with remarkable accuracy.
While the Internet has been around since the 1960s, only since the development of the WWW (Be.... |
| Number of words: 5150 |
Approximate pages: 19 |
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