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Usage Of The Internet
Beginning of essay
Nielsen Media Research, which began studying Internet usage in
1994, reported that in 1995 40% of Americans over the age of 12 had
access to computers. (Nielsen Media Research, July 1996) 10% of
Americans over 16, were online at that time. In their most recent
survey, taken in December 1996 and J ....
Middle of essay
....nal media placed among Web advertising's top
50 spenders. 67% of all online ad spending came from "Web-based
companies, telecommunications companies or computer companies -
[who] have nothing to lose and everything to gain by promoting a
networked, computer-based medium." (Ibid) Still, other companies
- financial services, travel, healthcare and entertainment, for
instance - benefit from Internet ads. (Ibid)
As for big-ticket items such as automobiles, Internet ads give
consume.... |
| Number of words: 819 |
Approximate pages: 3 |
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