|
This is a free sample preview of the essay
INTEL Knows Best? A Major Marketing Mistake
Beginning of essay
INTEL Knows Best? A Major Marketing Mistake
Problem Statement
When Thomas Nicely, a mathematician at Lynchburg College in Virginia, first
went public with the fact that Intel's new Pentium chip was defective Intel
admitted to the fact that it had sold millions of defective chips, and had known
abou ....
Middle of essay
....d and sold to the public in the past? Finally, how did Intel recover
from such a mistake? How much did it cost them and what lessons can other
companies learn from Intel's marketing blunder so that they do not make the same
mistake?
Major Findings
Intel is spearheaded by a chief executive named Andrew Grove. Grove is a
"tightly wound engineering Ph.D. who has molded the company in his image. Both
the secret of his success and the source of his current dilemma is an anxious
management p.... |
| Number of words: 1773 |
Approximate pages: 7 |
|
Need help with writing your essay? Sign up today to view the rest of this paper and get unlimited access to over 45000 other essays just
like it. Some other sites charge you for each essay, but here at EssayPal we give you full access to our entire database for one low subscription
fee. Thousands of other students around the world have realized what an affordable deal this is and have become members. Come see what
you are missing out on. Once you've become a member, you will not go back to the other term paper sites either.
| Length |
Type |
Price |
PayPal |
| 30 days |
recurring |
$19.95 |
| 90 days |
recurring |
$39.95 |
| 180 days |
non-recurring |
$69.95 |
|
|
|
