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Dell Computer Corporation
Beginning of essay
The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one of the most successful companies of the 1990s.
Through i ....
Middle of essay
....ations.
- Price for Performance – By eliminating resellers, retailers and other costly intermediary steps – together with the industry’s most efficient procurement, manufacturing and distribution process – Dell offers its customers powerful, richly configured systems at competitive prices.
- Customization – Every Dell system is built to order. Customers get exactly, and only, what they want.
- Service and Support – Dell uses knowledge gained from direct contact before and after the sel.... |
| Number of words: 1036 |
Approximate pages: 4 |
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