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Burger King And Its Advertising Campaigns
Beginning of essay
Burger King is a reliable burger company which has had its ups and downs.
In 1974, it came out with a slogan of "Have it your way" and at this time it
also had a 4 % market share. Burger King's idea was to have the customer have
their burger done their way rather than a standard burger. In the ea ....
Middle of essay
....hey also had
internal problems. Management lacked focus and direction and has struggled with
marketing mix decisions. Franchises became confused and angered, service was
slow and food preparation wasn't consistent. Burger King lost its core product-
flame broiled burgers, made the way the customer wanted them. Another thing that
hurt them was the fact they didn't lower prices to keep competing with their
competitors this led to a below average sales growth. Many in store promotion
also failed. I.... |
| Number of words: 1650 |
Approximate pages: 6 |
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