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This is a free sample preview of the essay
Cola Wars
Beginning of essay
The Wall Street Journal recently did an article on how the soft-drink
battleground has now turned toward new overseas markets. While once the United
States, Australia, Japan, and Western Europe were the dominant soft-drink
markets, the growth has slowed down dramatically, but they are still import ....
Middle of essay
....e its first international pitch in the 50s, Coke had already
established its brand name and a powerful distribution network.
In the intervening 40 years, many new markets have emerged. In order to profit
from these markets, both Coke and Pepsi need to find ways to cut through all of
the red tape that initially prevents them from conducting business in these
markets. This paper seeks to examine these markets and the opportunities and
roadblocks that lie within each.
In 1972, Pepsi signed an a.... |
| Number of words: 1107 |
Approximate pages: 5 |
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