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General Motors - Financial Ratio Analysis
Beginning of essay
I. General Motors History Highlights
In its early years the automobile industry consisted of hundreds of firms, each
producing a few models. William Durant, who bought and reorganized a failing
Buick Motors in 1904, determined that if several automobile makers would unite,
it would increase the pr ....
Middle of essay
....t (1986). In 1989 the company bought 50% of Saab Automobile.
In 1990 GM launched Saturn, its first new nameplate since 1926, reflecting a new
companywide emphasis on quality. Two years later it made the largest stock
offering in US history, raising $2.2 billion. Culminating a period of boardroom
coups (relating to the company's lagging effort to reduce costs) in the early
1990s, John Smith replaced Robert Stempel as CEO.
NBC apologized in 1993 for improprieties in its expose alleging that GM p.... |
| Number of words: 1317 |
Approximate pages: 5 |
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