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This is a free sample preview of the essay
Ray Kroc
Beginning of essay
PROBLEM STATEMENT :
In order for McDonald's to reach its goal of "par excellence", it must
use the full meaning and definition of marketing. Marketing is giving the target
market what they want, when and where they want it, at a price they are willing
to pay for it.
REFLECTION / OPINION
For McDo ....
Middle of essay
....1955, this was
still a new type of management. From the beginning, Kroc was already in the
forefront of marketing.
Marketing orientation focuses on the customer and what they want in a
product, rather than product orientation which focuses on the product itself.
McDonald's has taken every aspect of marketing orientation and utilized the
philosophy to its fullest. McDonald's has focused in on the customer needs and
wants, sometimes even putting the ideas into the consumer's mind before they
eve.... |
| Number of words: 853 |
Approximate pages: 4 |
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