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Harley - Davidson Inc. Motorcycle Industry
Beginning of essay
INTRODUCTION
The purpose of this report is to develop a strategic corporate objective
for HarleyDavidson Inc., a publicly traded, employee owned manufacturer of
heavyweight motorcycles, recreational and commercial vehicles, military defense
items, and small engines, distributing its products to do ....
Middle of essay
....nd keep customer satisfaction at high levels. This
quality vision more than doubled Harley's market share and increased its brand
loyalty.
EXTERNAL PLANNING PREMISES
CUSTOMERS
They can be divided into 2 categories men and women.
Men. A. Men under 30. This group accounts for 44% of all sales. Therefore, a
great opportunity exists here because of the group's size. This group's members
buy motorcycles for their transportation and recreation needs. Men in this group
buy more of mopeds, scooter.... |
| Number of words: 2777 |
Approximate pages: 11 |
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