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Marketing Research On The Auto Industry

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1. Marketing research (1.1) Market * Size of the market The size of the market is large - the whole car industry (world-wide) with multi-billion pound worth of value. Below are some of the car manufacturers today: Acura | Alfa Romeo | American Motors | Audi | British Marques | BMW | Bricklin | B ....

Middle of essay

....ort Household Survey (1.2) Product * Factors that may affect demand for the product Demand for this type of product may be affected by several factors: 1. The rate of national income which depends on the Gross National Product (GNP) and the capital consumption. As the national income increases, so does the production of goods and services which include cars. The quarterly national accounts is shown below. Personal sector Industrial and commercial Gross domestic ....
Number of words: 1261 Approximate pages: 5

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