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Marketing Research On The Auto Industry
Beginning of essay
1. Marketing research
(1.1) Market
* Size of the market
The size of the market is large - the whole car industry (world-wide) with
multi-billion pound worth of value. Below are some of the car manufacturers
today:
Acura | Alfa Romeo | American Motors | Audi | British Marques | BMW |
Bricklin | B ....
Middle of essay ....ort Household Survey
(1.2) Product
* Factors that may affect demand for the product
Demand for this type of product may be affected by several factors:
1. The rate of national income which depends on the Gross National Product
(GNP) and the capital consumption. As the national income increases, so
does the production of goods and services which include cars. The quarterly
national accounts is shown below.
Personal sector
Industrial and commercial
Gross domestic
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Number of words: 1261 |
Approximate pages: 5 |
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