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This is a free sample preview of the essay
Ways To Increase College Bookstore Sales
Beginning of essay
I think that in order to increase sales to students and faculty,
the College Bookstore must address and improve the areas of merchandise
selection, staffing, and merchandise organization. My recommendations are
based on the conclusion that these factors majorly contribute to the
potential patrons ....
Middle of essay
....hose surveyed, the lowest scoring service issue is
that of the selection of merchanidise.
INSIGNIA CLOTHING
Karen Sweeney, a manager for three of her eight years of employment
at the bookstore, feels insignia clothing and merchandise is a lucrative
market that should be tapped into. According to the information obtained
in my independent observation and the surveys, sweatshirts, T-shirts, and
shorts with campus logos are desired products and are not carried by the
bookstore. In fact,.... |
| Number of words: 926 |
Approximate pages: 4 |
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