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The Success Of Lillian Vernon
Beginning of essay
It all began with black and white in 1951. Today, nearly 45 years
later, the mail order business of Lillian Vernon has swept the mail order
market and maintained a financial foothold where others could not. Lillian
Hochberg (now known as Lillian Vernon) started her business at her
Lillian's motiv ....
Middle of essay
....ll her products to the public. Instead, her secret to
success lies in womens intuition. The lean seat-of-the-pants operation she
prefers makes her company tremendously agile. For example, in 1985, Lillian
spied the cacooning trend and immediately put a furniture specialty catalog
together. She got the trend right but the bulky orders overwhelmed the
company+s fulfillment capability. (Youman, N. 1989, pg 26).
In 1993, when Sears announced that after many years it will cease
publication of it.... |
| Number of words: 848 |
Approximate pages: 4 |
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