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McDonald’s Americanizing Europe

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At one of several concerts in Europe by the American rock sensation Bruce Springsteen, 30,000 enraptured youths wear jeans and T-shirts bearing the names of American universities, states, and products. At their feet are thousands of empty Coca-Cola bottles. Springsteen addresses the crowd in Eng ....

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....y phonographs and records, television sets, and leisure wear—most of these made in America (Fells 196). Most Europeans felt that this kind of spending would make them more American and therefore, allow them to become modernized and live similar to how Americans lived. Apart from Coca-Cola, no product seemed more quintessentially American than fast-food (Fells 302). While fast-food restaurant chains like Burger King, Kentucky Fried Chicken and Pizza Hut swept throughout most of Europe by the 196....
Number of words: 2787 Approximate pages: 11

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