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Starbucks' Expansion
Beginning of essay
Starbucks Corporation started its expansion into today's business by one man's foresight and determination to create and make a coffee business that would be the number one standard on today's market. Howard Shultz, was the inspirational "dreamer" that made Starbucks the powerful business that it i ....
Middle of essay ....neighborhood with more coffee stores than anything else there is bound to be some opposition.
I believe they should slow their expansion down to a slower pace of growth in one area. The reason for this is simple. The more stores they put up in one area creates a smothering of the smaller coffee shops, eliminates the competition, and creates a monopoly if not careful. We can all learn from Bill Gates not to want to do this. The sale of their coffees should only be within their own stores if they.... |
Number of words: 397 |
Approximate pages: 2 |
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