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Developing An Effective Sales Training Program
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is increasingly becoming a critical part of the sales manager’s job. According to Anderson, Hair, and Bush, “Customers are more knowledgeable than ever before, competition is ever more fierce, and customers are demanding more quality and service from sales interactions” (pp. 7-3). Obviously, the ....
Middle of essay
.... ethic and are good teachers. The key of the procedure is that the chosen representatives learn the basics, then develop the style that works best for them. “Sales representatives who are unqualified to train results to wasted recruiting and selection efforts, poor sales force morale, bad selling habits, high turnover rates, and poor customer relations-all of which have a negative impact on an organization’s profit” (Anderson, Hair, and Bush, pp. 7-4). On the other hand, a benefit to running a m.... |
| Number of words: 1995 |
Approximate pages: 8 |
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