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Ben And Jerry's
Beginning of essay
Ben & Jerry Homemade, INC was founded in 1977 by two hippie type young men. Bennett Cohen and Jerry Greenfield. The first scoop shop was opened in May 1978 in a renovated gas station in downtown Burlington. Financed by a $12,000 investment loan from Ben’s father.
The cofounder‘s business concept ....
Middle of essay
.... label-reading consumers to switch to low-fat or nonfat ice cream and frozen yogurt products. Which resulted in a fall off of sales on high fat, high-calorie products. At the same time a growing number of ice-cream makers were introducing low fat frozen yogurt lines with the same great taste, triggering a competitive shakeout among brands and flavors in freezer cases. All of these things contributed to Ben & Jerry’s posting a fourth-quarter loss in 1994. The first since they went public in 1.... |
| Number of words: 1447 |
Approximate pages: 6 |
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