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Sony's Expansion
Beginning of essay
Since its incorporation in 1946, Sony has been one of the worlds leading companies. It’s been on the cutting edge of technology and innovative products since its inception. As a matter of fact, Sony’s old name was Tokyo Telecommunications Company. The company founder, Akio Morita wanted a shorte ....
Middle of essay
....started developing this product in 1960 and didn’t get to market until 1976. Because of its heavy investment in R&D and production, Sony didn’t license the technology to other manufacturers. Instead, it tried to dominate the market by itself in the hopes of recouping costs and making a profit. At the same time, Matsushita Electric came out with the VHS format and licensed it to everybody. The end result is beta max failed and ceased production in 1986. Sony ended up having to write off a la.... |
| Number of words: 1591 |
Approximate pages: 6 |
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