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Gant, The Fashionable Alternative!
Beginning of essay
Gant’s recent successes in the sportswear category warrant a new advertising plan for the 1977 selling year. Changes to lifestyle, standards for business attire and general fashion consciousness, have had a major impact on men’s wear in the last several years. The company can no longer afford to o ....
Middle of essay
....y targeting a slightly younger male customer. Once the company has captured the young adult market, it could begin to target the next generation, young boys.
V. Stretching the Brand Name
It is not recommended that Gant offer a female sports line in the near future since: a) there is not enough financial resources to promote an additional new category in the upcoming year and b) the company risks confusing the consumer by stretching its focus too much. Moreover, the company risks further jeopa.... |
| Number of words: 1242 |
Approximate pages: 5 |
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