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Web Advertising – Is It Really Worth It?
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Web advertising, not to mention the Internet itself, is still relatively new and therefore provides marketers with challenges that need to be dealt with, with caution. The realm of Web advertising is in uncharted territory. What implications will this new technology have for marketing? How can ....
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....f today are evermore demanding personalized attention from businesses that wish to serve them. The modern consumer wants to know what product he is buying, what its characteristics are, how he can expect it to perform, what alternatives he is faced with and why he should pay the asking price for it. Interactive marketing on the Internet provides an ideal medium for the satisfaction for all of the demands of today’s consumer.
Online shopping is an element of interactive marketing that has foun.... |
| Number of words: 1253 |
Approximate pages: 5 |
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