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Theory On Market Research
Beginning of essay
Many businesses are Product Orientated. This means that they design and make a product, and then try and convince consumers to buy it. Business can also be “Market Orientated”. This is where they try to find out what consumers want before making the final product. Finding out about what consumers w ....
Middle of essay
.... business e.g. Government, the media, Trade associations etc. The results of that research are given in a table.
Field research involves the collection of Primary Data information which no one has yet collected. It is collected specially for the particular piece of research. Primary data is collected through direct investigation, usually in one of three ways-observation, survey and expreriment.
Observation is looking at and recording what people do and how they behave can be important. S.... |
| Number of words: 623 |
Approximate pages: 3 |
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