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The Promotion Of Products And People
Beginning of essay
What are the differences between Coca-Cola and corporate executives? Or better yet, what are their similarities? According to Scott Charles and John T. Molloy, the chief similarity or common ground between them is the need to appeal to an audience. Even though their audiences may very, they sti ....
Middle of essay
....king Coke. The words “ALWAYS” and “REAL” are centered above and below the Coca-Cola symbol while the phrase “Get Your Chill On” appears at the top. These words and phrases are all an undeniably big part of the urban black community, and by using these words in their ads, Coke is making it clear that they want to set forth an image that will encourage this audience to “get their chill on” and drink Coca-Cola.
Charles sees this message and talks about it in his essay. However, he never asks th.... |
| Number of words: 1153 |
Approximate pages: 5 |
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