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Coke
Beginning of essay
Inside the chairman’s office on the 25th floor of Coca-Cola’s stately headquarters in Atlanta, in the top left-hand drawer of his desk, Roberto Goizueta has for many years kept two charts. One describes Coca-Cola’s fundamental business: selling the concentrate that transforms fizzy water into . The ....
Middle of essay
....tgunned. ’s market share lead of 42% to 31% in the U.S. is the largest in 20 years, according to Maxwell Consumer Reports.
It’s a defining moment in the world’s most ruthless corporate war. Yes, they both sell sugar water, but Coca-Cola and PepsiCo never were as similar as most people believed. In recent years they have veered in completely opposite directions. While PepsiCo diversified increasingly into restaurants and snacks, focused on soft drinks. Fittingly, the commanding officers of thes.... |
| Number of words: 4620 |
Approximate pages: 17 |
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