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Cognitive Dissonance
Beginning of essay
How do human beings make decisions? What triggers a person to take
action at any given point? These are all questions that I will attempt to answer
with my theoretical research into Leon Festinger's theory of cognitive
dissonance, as well as many of the other related theories. We often do not
reali ....
Middle of essay
....Tennenbaum (1955)” (p.82). This theory suggest that
we want to have balance in our lives and there is a systematic way to
numerically figure it out. When two attitudes collide we must strive to strike a
balance between the two attitudes. The balance varies depending on the intensity
we feel about each attitude and our pre-disposed positions concerning the
attitude. We either have a favorable , neutral or unfavorable opinion concerning
ideas. When two attitudes collide we will attempt to downgrad.... |
| Number of words: 2030 |
Approximate pages: 8 |
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