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Commercial Radio As Communication
Beginning of essay
From what I have understood, the reading defines communication, based on broadcasting and listening, as a "significant component of social action" which in a way, disregards purpose, innovation, medium of expression and the audience. These four issues that commercial radio neglects are essential t ....
Middle of essay
....reat it as a business (as opposed to a communicative institution), they follow guidelines that pertain to the economy. Meaning, they typify their audience. They do not regard them as individuals but as a collective whole. Being whole, they conclude that all are alike and therefore, the programs of commercial radio is set to resonate that characteristic of "likeness". Also, managers of this business become involved in this trade because they foresee it as a very good investment. Hence, they .... |
| Number of words: 1175 |
Approximate pages: 5 |
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