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Broadcasting And Programing
Beginning of essay
Steiner's Model
Steiner's model on programming preferences and broadcasting choices tries to
show how stations come to the conclusion of what programming to show. This model
goes on the assumption that broadcasters will go after the largest audience
possible.
Going on the information given about t ....
Middle of essay
....om market
with 1200 viewers.
But when station C takes that 1200 viewers from the soap audience which hold
sitcoms as their first choice, station A and B will both drop to 700 viewers.
They now have to make a decision. Both can find larger markets elsewhere.
One station, and it does not matter which one, will switch to cop shows. For
this hypothetical, station B would choose cops for 900 viewers.
Station A, who still is showing soaps, now only has 500 viewers. It does not
like that, so it star.... |
| Number of words: 1857 |
Approximate pages: 7 |
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