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This is a free sample preview of the essay
Radio And Television Advertising
Beginning of essay
We are constantly surrounded by advertising. From bus stop benches to televsion
commericals. Everywhere we lookd something is being advertised. Two of the
best ways to advertise are radio and television. These two mediums affect
virtually everyone. Most of us listen to the radio or watch tele ....
Middle of essay
....ilence. Radio also works on the power of suggestion and the
imagination of the listener. Radio advertising rate are determined by the size
of the listening audience. The size os the audience is determined by polls,
census data and surveys. Because radio has a lost of competition for its
audience, the audience you are paying for is anticipated and potential, it is
not guaranteed. Advertising in radio is bought in "spots." These spots can
run form 10 seconds to 60 seconds. You have the opti.... |
| Number of words: 663 |
Approximate pages: 3 |
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