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Broadcasting, Programming, And The Audience
Beginning of essay
Steiner's Model
Steiner's model on programming preferences and broadcasting choices
tries to show how stations come to the conclusion of what programming to show.
This model goes on the assumption that broadcasters will go after the largest
audience possible.
Going on the information given ....
Middle of essay
.... C sees the biggest audience available is the
sitcom market with 1200 viewers.
But when station C takes that 1200 viewers from the soap audience which
hold sitcoms as their first choice, station A and B will both drop to 700
viewers. They now have to make a decision. Both can find larger markets
elsewhere.
One station, and it does not matter which one, will switch to cop shows.
For this hypothetical, station B would choose cops for 900 viewers.
Station A, who still is sho.... |
| Number of words: 1856 |
Approximate pages: 7 |
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