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Sex In Advertising
Beginning of essay
The use of has become a major selling method in the
society we live in today. It began sixty years ago when a beautiful young woman
introduced the first windproof lighter and a new wave of advertising emerged -
The Pinup Girl. She advertised everything from lighters to laundry soap. She
even rec ....
Middle of essay
....Sun; pg 2G). Calvin Klein, an
American clothing manufacturer that courts the glamorous young, drew great
disgrace and shame earlier this year for some particutlarly gamine youth who
lolled about wearing their underpants in a recent campaign, which the network
censors also withdrew (The Economist pg. 53). "Sexiness, as a component of the
good life, is a staple for advertisers ; Coca Cola decorated its drug store
posters at the turn of the century with beautiful young women whom male drinkers
mig.... |
| Number of words: 1506 |
Approximate pages: 6 |
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