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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad
Beginning of essay
Jim Burnett
This ad for Bongo jeans is from the April issue of Seventeen
magazine. The ad gives no written description of the product. Only symbols
and hidden messages are used to draw in the reader and stir up interest in
the product.
There is an attractive young couple engaged in what appears t ....
Middle of essay
...., or liquor. By using milk, the
people who produced the ad made certain that the reader could make no
mistake about what the glasses contain.
Surrounding the border of the ad are playing cards. I believe they
represent the idea of gambling and a "Devil may care" attitude. The cards
convey to the reader that its all right to gamble and take chances. They
seem to say, "If you wear our jeans, you can take chances and still be in
control." Teen age girls are looking for this type of message,.... |
| Number of words: 550 |
Approximate pages: 2 |
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