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This is a free sample preview of the essay
Theory Of Varied Consumer Choice Behavior And Its Importance
Beginning of essay
For decades, scholars and practitioners have been frustrated by the very
limited capacity of either psychological or marketing models to predict
individual choices on particular occasions. This paper discusses a theory
which explains the degree to which the extant models omit important influence ....
Middle of essay
....ing, varied
behaviour is the rule. Managers often avoid the use of simple "me-too" brands,
recognizing that consumers are seeking more than simple substitutes. This
tendency is seen directly in a number of product categories in which successful
products are seldom replaced with highly similar products. Instead, a degree of
product newness is viewed as being essential to maintain consumer interest.
The theory of consumer choice behaviour that is presented in this paper
is designed to explain t.... |
| Number of words: 2479 |
Approximate pages: 10 |
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