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Emotional And Rational Appeals
Beginning of essay
Abstract
In many studies, data has been led to suggest that rational messages may
encourage the generation of content based cognitive responses and lead to
attitudes heavily influenced by these cognitions. Studies have also led to
suggest that people in negative moods are affected by the quality o ....
Middle of essay
....included several tasks that were not directly related to the study. The first
test included a survey of the subjects' attitudes toward animal testing. After
this was completed, subjects read a persuasive message, then responded to
questions concerning the topic of animal research, and finally completed items
designed to check the effectiveness of the manipulations.
After checking the analysis, indications showed that there was no
effects for gender. To add to this, responses to all manipulation.... |
| Number of words: 376 |
Approximate pages: 2 |
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