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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad
Beginning of essay
This ad for Bongo jeans is from the April issue of Seventeen magazine.
The ad gives no written description of the product. Only symbols and hidden
messages are used to draw in the reader and stir up interest in the product.
There is an attractive young couple engaged in what appears to be a
strip ....
Middle of essay
.... By using milk, the people who produced the ad made certain that the
reader could make no mistake about what the glasses contain.
Surrounding the border of the ad are playing cards. I believe they
represent the idea of gambling and a "Devil may care" attitude. The cards convey
to the reader that its all right to gamble and take chances. They seem to say,
"If you wear our jeans, you can take chances and still be in control." Teen age
girls are looking for this type of message, so this ad .... |
| Number of words: 548 |
Approximate pages: 2 |
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