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Pharmaceutical Companies And Advertising
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Nowadays, Pharmaceutical companies spend more advertising dollars toward TV than magazines. Two years ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category, which brought than twice the reve ....
Middle of essay
....t the product than TV ads. For example, in 1998, Life’s prescription drug ad pages increased up to 85.1%.
Magazines have a hard time bringing audience from TV because they can only target narrow segments of the population. There are several ways to get attention from prescription drug marketers, which are specific products for a specific audience. Marketers of the HIV/AIDS drug Crixivan and hair-loss remedy Propecial require more detailed information on their products, and marketers who limit.... |
| Number of words: 435 |
Approximate pages: 2 |
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