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Good Public Relations
Beginning of essay
is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right.
A twenty first century company is not only going to need the ability to please their customers, but to delig ....
Middle of essay
....other side to this story though. The media reports on subjects that are considered newsworthy. This includes stories that not only could be beneficial to business, but they also report on subjects that put companies in a negative light. This is where the hate relationship comes in. Negative publicity is the last thing that any company wants, and it causes them to put up their defenses against the media.
Even though media can have a negative impact on a company, if it is used to its full adva.... |
| Number of words: 898 |
Approximate pages: 4 |
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