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Groups In Society
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that officially make known minority viewpoints are generally widely stigmatised by the majority as social out-groups (Vaughan and Hogg, 1997). For many theorists, Social Identity (group membership) is an important source of self-esteem, they will cherish what identities they have, fiercely preser ....
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....ts). Research confirms that minorities exert more influence if they are perceived by the majority as ingroup members (Cited in Vaughan and Hogg, 1997, p 137). For example, straight males' attitudes towards homosexuality are more like to become normalised if the in-group favours this attitude (i.e., group norm), that is if other straight males within a normalised in-group promulgate the same attitude, rather than the out-group (homosexual males).
Moscovici (1980), argued that majorities and m.... |
| Number of words: 1750 |
Approximate pages: 7 |
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