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Sex In Advertising
Beginning of essay
There is no dispute over the power of advertising to inform consumers of the various available products, and in today's economy, effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their comp ....
Middle of essay
.... numbers and popularity. For example, there is a commercial for Diet Coke that shows two businesswomen scurrying to a window. The women have it perfectly timed to enable them to watch an extremely handsome and muscular construction worker as he strips off his shirt, then proceeds to take an unmistakable thirst-quenching swig of his Diet Coke. The women practically drool when the shirt comes off. This is an obvious turn-the-table technique that uses a man as the sex object, instead of the familia.... |
| Number of words: 1678 |
Approximate pages: 7 |
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