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Collective Action Frames
Beginning of essay
Benford’s recent critique of the framing perspective in the social movements literature posits the need for a sociology of framing processes (Benford 1997). The framing perspective was inspired by Erving Goffman’s (1974) notion of “invisible structures” called frames (Ritzer 1992). The outcome of c ....
Middle of essay
....ignment highlights the fitting together of a frame (an individual interpretive map that marks things as significant or insignificant) and a collective action frame (an overall ideology for social action). Research into frame alignment describes two things: (1) the efforts of organizers to fit frames to and (2) the way in which the SMO presents its ideology in order to attract participants. Frame alignment is central to understanding that culture and ideology intersect in the individual’s decisi.... |
| Number of words: 3081 |
Approximate pages: 12 |
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