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Lee Iacocca
Beginning of essay
, born Lido Iacocca on October fifteenth 1924, was the son of
an Italian immigrant named Nicola Iacocca. He had one sister named Antonette.
The family lived in Allentown, Pennsylvania. His father was some what of an
entrepreneur in the food service industry. The family business was called the
Or ....
Middle of essay
.... out with several very innovative
purchasing concepts. One concept was the 56 for 56 payment plan. This payment
plan would allowed the consumer to purchase a new Ford vehicle with a twenty
percent down payment and a $56 monthly payment until the vehicle was paid off.
This was one of the first payment plans that was structured to be affordable for
the consumer. The system was responsible for selling over seven hundred fifty
thousand vehicle in 1956. Although his career with the Ford Motor Com.... |
| Number of words: 983 |
Approximate pages: 4 |
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