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Film Marketing In Australia
Beginning of essay
It seems Australia's film success is not determined by its quality but by its box office returns. The national identity of Australia has become nothing but a market strategy. The future of the Australian film industry seems doubtful, as it cannot command the crowds necessary to sustain high enough ....
Middle of essay
....lm. This site looks at publicity as a potentially cost effective option for the low budget Australian filmmaker and how publicity is handled in the American film industry.
This site explores the successful marketing of Dating the Enemy and how sometimes the competition is just too great, when a film like Kiss or Kill opens on the same night as Men in Black.
The prospect of marketing Australian film overseas before bringing films to local screens may attract Australian audiences, as they d.... |
| Number of words: 386 |
Approximate pages: 2 |
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