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Kiss The Hype
Beginning of essay
What is hype? Hype is defined as promotional publicity of an extravagant or contrived kind. It is used to lure the consumer to a certain product or an event of some kind. The competition for the consumer's attention is intense and even desperate at times. Throughout the 1970's, there was a vast m ....
Middle of essay
.... The band was formed and now came the time to sell it. The key step was to persuade Bill Aucoin, director of the television show Flipside, to take over the management of the band.
Kiss emphasized style over substance and went heavy on trappings. Makeup came first. It set them apart from everyone else and gave them an aura of mystery. Each member developed his own alter ego. It was the first of many Kiss gimmicks that worked. The costumes came next, complete with black leather, aluminum st.... |
| Number of words: 771 |
Approximate pages: 3 |
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