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The Movie Industry Analysis
Beginning of essay
The Movie Industry is one of the most exciting and informative business in the world, a business where the revenue of a single feature film can approach or exceed $1 billion. In 1994, U.S. consumers spent over $6 billion on movie tickets and another $34 billion on cable TV and video purchases and r ....
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The ability to exploit a movie in many markets diminishes investment risk and increases earning potential. Diversification and integration into ancillary markets can turn a movie that has lost money theatrically into a video market winner. Unfortunately, if the studio is a small independent it may cost prohibitive to diversify. If the studio is a "major" that is not already diversified, the competition and cost to do so would be significant factor.
Barriers to entry for independents-
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Number of words: 2822 |
Approximate pages: 11 |
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