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Direct Mail Marketing
Beginning of essay
As consumers, we are often bombarded with different types of advertisements each day. Whether it’s by television, newspaper, billboards, or the internet, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting, becaus ....
Middle of essay
.... the most personal and selective of all media. Also, this highly specialized mail can be purchased (available among the thousands are lists of various level students, business professionals, college professors, pregnant women, and even vintage car owners), but they can be expensive. Printing and postage fees make the cost of direct mail per person reached quite high compared with other forms of media. However, because direct mail goes only to the people the advertiser wishes to contact, there is.... |
| Number of words: 1843 |
Approximate pages: 7 |
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