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Nike Company Profile
Beginning of essay
Nike Inc. was incorporated in 1968 under the laws of the state of Oregon, USA. The general business activities can be described as follows: design, development, and global marketing of high quality footwear, equipment and accessory products.
Nike is the largest seller of athletic footwear and athl ....
Middle of essay
....100 invested in Nike stock ten years ago would have been worth $ 1,432 on May 31, investment in the S&P 500 Index would have been worth $ 527.
Why such a success? In launching Nike, Knight paid attention to several emerging trends:
· The rapidly growing interest in sports, both as participatory and viewing event.
· The sharply increasing adulation of top athletes.
· The obsession with health and physical activity.
· The centrality of sports among teenagers' lives.
· The increased "fash.... |
| Number of words: 2687 |
Approximate pages: 10 |
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