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Semiotics And Intertextuality
Beginning of essay
The semiotic notion of intertextuality is associated primarily with poststructuralist theorists. Each media text exists in relation to others. In fact, texts owe more to other texts than to their own makers. Texts are framed by others in many ways. Most obvious are formal frames: a television progr ....
Middle of essay
....radio and now by Web.
Each text exists within a vast "society of texts" in various genres and media: no text is an island entire of itself. A useful semiotic technique is comparison and contrast between differing treatments of similar themes (or similar treatments of different themes), within or between different genres or media....
Questions for You and Me
Intertextuality
Does it allude to other genres? Does it allude to or compare with other texts within the genre? How does it compare wit.... |
| Number of words: 753 |
Approximate pages: 3 |
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