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This is a free sample preview of the essay
Ahold In The Czech Republic
Beginning of essay
Ing. Ivan Kopriva, Managing Director of the SESAM Formula
Table of Contents
Introduction. p. 3
The Czech economy p. 3
Euronova p. 4
Brief profile of Euronova’s retail store chains p. 5
The Marketing Concept p. 6
Conclusion p. 8
Appendix I: Division of FDI in the Czech Republic p. 10
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Middle of essay
....ill be elaborated on in this paper is the following: In order to gain and maintain considerable market share Ahold’s subsidiary Euronova has to develop and adopt a good marketing strategy.
Before analyzing the right marketing strategy for capturing the Czech market, an overview of the Czech economy and a profile of the four Euronova retail formulas will be given.
The Czech economy
On January 1st 1993, the former communist country Czechoslovakia was separated into the Czech Republic.... |
| Number of words: 2353 |
Approximate pages: 9 |
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