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Ben And Jerrys
Beginning of essay
Due to the societal shift in the twentieth century toward material gain and capitalism, there has been an overwhelming emphasis put on monetary accrual and the pursuit of wealth. To generalize, people are no longer satisfied with familial happiness and achieving status through such things as cars ....
Middle of essay
....e same time produce a quality product. The consumer's interests also must be taken into account, and too often overlooked is the necessity to maintain a satisfied work force, making them feel important and needed. The Ben and Jerry's corporation, but a small two man operation running out of a gas station twenty years ago, has always rendered these qualities vital, no matter what their circumstance was. The two men met in 1963 as seventh graders in a small Long Island gym class. Ben, a native.... |
| Number of words: 1769 |
Approximate pages: 7 |
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