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Case Study 2
Beginning of essay
The term marketing mix is used to describe the all the options available to the marketing manager in order to market a particular good or service. It is often referred to as the 4P’s(i.e Product, Place, Promotion, and Place)
The Product Variable: This aspect of the marketing mix deals with re ....
Middle of essay
....to develop and manage their product it is extremely important that they look at various different aspects;
1. Those relating to the marketing mix: which the company has control over because they are able to develop their marketing strategies depending on the consumers’ needs and wants.
2. Those that make up the marketing environnment: which include elements that the company has little or no control of (e.g certain government rules and regulations).
3. Market opportunity analysis: thi.... |
| Number of words: 759 |
Approximate pages: 3 |
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