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Effect Of Advertising On Peopl
Beginning of essay
Advertising relies on the consumers interperation of their product or corprate image, but sometimes that interpretation is altered due to the context in which they appear. In order to prove how context can alter the interpretation of an ad I have chosen two advertisement images to compare. One ad ....
Middle of essay
....ated people with an understanding of art.
Advertising limits the influence of the photographer on the image many times an art director will tell the photographer exactly what to do, and the author is lost. This is what seems to have happened in the the Altoid ad, the photographer was totally disconnected from the final ad. The photographer was to shoot the boy holding the product so that it could be altered by the computer artist. The GAP ad used a self portrait of Michaels in order to convey.... |
| Number of words: 572 |
Approximate pages: 3 |
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