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Essential Marketing Features A
Beginning of essay
The Oxford English Dictionary defines Marketing as the action or business of brining or sending to market. According to Kotler (1994) marketing is a process which 'consists of analysis market opportunities, researching and selecting target markets, developing marketing strategies, planning marketin ....
Middle of essay
.... main job of those people is to forecast changes within the market and concentrate their strategies in understanding competitive strategies and forestall competitors' actions. Market driven companies try to find markets that no other company had discovered. They act very fast to these new markets and they are able to manufacture and distribute their products before anyone else.
On the other hand internally driven companies' view Marketing expenditure as a luxury, which is not essential in makin.... |
| Number of words: 1538 |
Approximate pages: 6 |
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