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Essay An Current Ethnics Event
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As Michael Winkleman described, public relations professionals and educators are currently engaged in a vigorous discussion of the role of ethics within the profession and the means by which ethics can be taught to both public relations students and professionals. According to Winkleman, the rise i ....
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....lity are also vital issues in public relations because public relations facilitates communication among the company and its many publics, including society at large.
As Pratt notes, there are three main points that result from all the empirical research conducted on practitioner ethics. First, "they underscore the notion that ethics is an important issue practitioners confront." Second, "they suggest that practitioners cannot ignore public (and industry wide) evaluation of their professional eth.... |
| Number of words: 3554 |
Approximate pages: 13 |
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